Website SEO, Social Media and AI

Search Engine Optomisation

Crafting engaging copy to get your website listed on major search engines doesn't demand a rocket science degree. What it does call for is a deep understanding of your target audience, meticulously crafted page content, and insight into how search engines, such as 'Google' function..

While it's feasible to implement SEO after the site's launch, it often proves time-consuming, costly, and not consistently effective.

Furthermore, it's crucial for your website to load quickly and be developed using a Content Management System capable of overseeing all facets of your SEO strategy.

SEO resources

Read related journal posts ...

• Why it's essential to identify your target audience
• The importance of headings
• Website optimisation for small businesses and charities
• Homepage Copy: 7 Simple Tips
• Website Copywriting: Contextual Links
• Writing Website Copy: 6 Rules
• How does Google Search work? (video)
• Preparing a detailed design brief
• Introduction to Google Search Console (video)
• Using Alt attributes to enhance Accessibility and SEO

View all SEO posts

SEO services in brief

• Keyword identification
• Website analysis tools
• Keyword Research
• Page Titles
• Meta Attribute Optimisation
• Alt Attribute Optimisation
• Internal linking
• H1, H2 Optimisation
• Robots.txt file
• Html Site-Map
• https (padlock)
• XML Sitemap
• Website Speed Optimisation
• Google Analytics
• Google verification
• Bing verification
• Clicky Analytics
• Content Marketing
• Google Business Listing
• Google console
• Social Media
• Social Sharing
• Instagram feed
• YouTube identity
• Facebook identity
• Twitter identity

• Keyword research.
• Define and refine your search keyword strategy.
• Identifying and adding clear, relevant meta information, such as title and description tags.
• Write descriptive, compelling page titles and produce balanced keyword rich content.
• Using real headings such as h1 - h6 elements.
• Ensuring good, descriptive page linking.
• Use a search engine-friendly CMS that produces human readable URLs.

• Ensuring all images use appropriate ALT attributes.
• Training on how to write SEO website copy.
• Harnessing the benefits of social media.
• Learn how to increase and benefit from incoming links.
• Optomising images to increase page loading speed
• Installing and using Google Analytics.
• Support using Google Search Console
• Adding Google verification
• Use an appropriate set of rules inside your Robots txt file
• Adding an automated sitemap

Build an online community

Social Media platforms like BlueSky, Mastodon, Instagram, Flickr and Facebook are more than just passive micro-photo/blogging systems – they are potentially very powerful tools that can help you promote your business or services on-line.

By taking advantage of these platforms, you can quickly build an online community of targeted followers who will share your message and increase high value visits to your website

Furthermore, when used ethically and strategically, you can engage directly with your target audience, share your values and define your brand.

We can help you ...

• Set up social media accounts.
• Implement consistent social media page branding.
• Create a branded LinkedIn page
• Ensure that your shared posts look great in Linkedin, Facebook and BlueSky.
• Add Share buttons to news or blog posts.
• Harness the power of photography by embedding an Instagram or Flickr feed into your site.
• Help you prepare a social media strategy.
• Support you with creating social media policies.

Overview

AI (Artificial Intelligence) is a fast developing technology that can help computers do tasks that usually need human thinking, like answering questions, recognising images, or making predictions. It’s used in things like chatbots (see ours below) and Large Language Models (LLMs) like Open AI, Claude and DeepSeek.

AI example usage

An AI chatbot, like the one below, can improve your website by providing instant answers, guiding users, and automating common tasks. It can reduce response times, help visitors find what they need, and can free up your team for more complex issues. We can help you embed tools like this directly into your website.